VICTORIA GERSTACKER
Amidst the financial concerns of Gen Z, this project aims to encourage school leavers to consider owning a credit card as a step towards financial independence. Addressing their apprehensions towards Barclaycard ownership and building trust with the bank are key objectives. The goal is to convey Barclays' support in helping Gen Z achieve their dreams while navigating the complexities of financial planning.
Phase 1:
How to #Slay
Generate awareness and anticipation
Phase 2:
Start to #Slay
Connect and build trust with the audience
Phase 3:
Share your #Slay
Foster community engagement and credibility
Phase 4:
What a #slay
Inform and educate the target market
From personalized vision boards to customizable Barclaycards and Filters, we're guiding them towards financial independence. Success stories and social proof campaigns build trust and credibility. As we educate in the final phase, with pop-ups and content and micro-influencers making financial milestones feel within reach. Barclays is not just a bank but a partner, helping Gen Z live for today while slaying ambitious financial goals. #SlayWithBarclays
Execution
